VR Tourism Nigeria: First Booth in Plateau Redefines African Travel.
In the vibrant atmosphere of Chillers by New Yorkers in Jos Plateau—Nigeria’s famed “Home of Peace and Tourism”—something revolutionary is happening. Bold & Beautiful Creators Ltd, in collaboration with Uncova Plateau, has unveiled Nigeria’s first VR tourism booth, marking a significant milestone in Africa’s digital tourism landscape.
The Dawn of Virtual Reality Tourism in Africa
Virtual reality in tourism isn’t just a fancy technological gimmick—it’s transforming how travelers experience destinations before they even pack their bags. Unlike conventional photos or videos that offer limited perspectives, VR creates an immersive 360-degree experience that transports viewers directly to breathtaking African landscapes, vibrant cultural festivals, and luxurious accommodations.
https://youtu.be/Ax0BmO3DrTc?si=v-s3s6vxPLXcHsZa
As a visitor at the VR booth in Jos Plateau steps into this digital realm, they’re no longer passive viewers—they become active explorers. With a simple turn of the head or swipe across a screen, they can wander through the magnificent rock formations of Riyom or soak in the panoramic views of Shere Hills.
Changing Africa’s Narrative Through Digital Innovation
For decades, African countries have battled against negative stereotypes and misrepresentations in global media. Bold & Beautiful Creators recognized this challenge and saw VR as a powerful tool for narrative transformation.
“We’re not just showcasing destinations—we’re reshaping perceptions,” says David Enyi , CEO of B&B Creators. “Through immersive VR experiences, we’re allowing people worldwide to witness Africa’s breathtaking beauty, rich cultural heritage, and warm hospitality firsthand.”
This initiative comes at a crucial time when tourism sectors across Africa are seeking innovative recovery strategies following global travel disruptions. The VR tourism booth serves as both a marketing tool and a bridge, connecting potential visitors to authentic African experiences that might otherwise remain undiscovered.
Youth Empowerment in the Digital Economy
Perhaps the most exciting aspect of this initiative is its potential to create opportunities for African youth in the digital economy. The VR revolution in tourism isn’t just about consumption—it’s about creation.
The development of compelling VR content requires diverse talents:
- Videographers skilled in 360-degree capture
- Software developers for interactive elements
- Digital storytellers who can craft engaging narratives
- Marketing specialists who understand digital engagement
Each VR experience created represents not just a tourism product, but a digital asset developed by African creators for global consumption.
The B&B Creators Movement at Chillers by New Yorkers
What started as a single VR booth at Chillers by New Yorkers is rapidly evolving into a movement. Young tech enthusiasts from across Jos Plateau are gathering to witness, learn, and participate in this digital transformation.
The initiative offers hands-on workshops where youth can learn about VR content creation, from capturing footage to post-production. These skills are immediately applicable, with many participants already working on projects to showcase their local communities.
“We’re building a community of digital creators who see tourism differently,” explains the B&B team. “Instead of waiting for international production companies to tell our stories, we’re empowering local talent to showcase Africa through their own lens.”
Applications Beyond Traditional Tourism
The B&B Creators’ VR tourism initiative extends beyond traditional vacation planning:
- Virtual Hotel Tours: Properties across Jos Plateau can now offer potential guests immersive walkthroughs of their facilities, creating confidence in booking decisions.
- Cultural Preservation: Traditional ceremonies and historical sites can be documented in VR, creating valuable archives for future generations.
- Educational Experiences: Schools can utilize these VR experiences to enhance geography and cultural studies, making learning more engaging.
- Accessibility: VR brings African destinations to those physically unable to travel, including seniors and people with mobility challenges. https://youtu.be/a1OoOdTNiUM
The Economic Impact
Research findings align with what B&B Creators are witnessing firsthand: nearly 50% of travelers would use VR as a decision-making tool when selecting destinations. Even more promising, around 20% of consumers have already used VR to choose holiday destinations, with 25% planning to do so in the future.
For African tourism businesses struggling with limited marketing budgets, VR offers an efficient solution. A single well-produced VR experience can potentially reach thousands of interested travelers, converting virtual visits into actual bookings.
Looking to the Future
Bold & Beautiful Creators are just scratching the surface of what’s possible. Future plans include:
- Expanding the VR booth concept to other Nigerian cities
- Creating a digital library of Nigerian and African VR experiences
- Developing training programs specifically for tourism-focused VR content creation
- Collaborating with hotels, restaurants, and event venues to build comprehensive virtual experiences
Joining the Movement
For African youth interested in this growing field, B&B Creators offers these recommendations:
- Start learning the fundamentals of VR production through online resources
- Visit the VR booth at Chillers by New Yorkers to experience the technology firsthand
- Connect with the community of creators already working in this space
- Identify unique local experiences that would translate well to VR
- Consider how your existing skills—whether in photography, storytelling, or technology—might apply to VR creation
The New Digital Tourism Frontier
As global travel patterns evolve, innovative approaches like B&B Creators’ VR tourism booth represent not just technological advancement, but economic opportunity. By positioning African youth at the forefront of this digital tourism revolution, initiatives like this ensure that Africa’s narrative is finally being shaped by Africans themselves.
The VR tourism booth at Chillers by New Yorkers isn’t just changing how people see Jos Plateau today—it’s redefining how Africa will engage with global tourism tomorrow. https://www.youtube.com/shorts/XlWdsZzpgPk
Bold & Beautiful Creators Ltd continues to welcome visitors to experience their VR tourism booth at Chillers by New Yorkers in Jos Plateau. For more information on workshops, collaborations, or to schedule a visit, connect with them through their social media channels.
